Mary McCoy is Klaviyo’s senior demand generation marketing manager. She's responsible for building trust and growing new customer acquisition through a variety of brand awareness, lead generation, and paid acquisition initiatives. Her responsibilities have included accelerating sales pipeline through strategic email, webinar, and account-based marketing programs, optimizing the performance of advertisements across digital acquisition channels, testing new growth channels, and managing event and media sponsorships. A passionate data-driven marketer, Mary believes the key to growth is an endless supply of cold brew and curiosity.