Product Marketing Manager, Klaviyo
Jon Palmer is a Product Marketer at Klaviyo. Prior to joining Klaviyo, he spent 8 years growing a direct-to-consumer e-commerce brand called HYLETE, which sells fitness apparel. In his marketing role at HYLETE, Jon was a Klaviyo customer. He used Klaviyo's tools to leverage first party data, custom integrations, and owned marketing channels such as email and SMS to generate over 50% of HYLETE's revenue.