At every touchpoint, shoppers generate valuable data. But harnessing the power of that data to grow your business can be a challenge for brands and retailers. In this session, experts from BigCommerce and Google will discuss how to transform raw information into actionable insights to drive your business forward. Discover how to put the power of data into your own hands to create personalized shopping experiences, optimize operations and drive revenue growth.

You’ll learn how:
● Personalized ecommerce recommendations drive conversions
● Improved customer segmentation enables more targeted marketing campaigns
● Demand forecasting models will optimize product inventory