The top of the mountain: a conversation about new strategy frames that lead to purposeful innovation
Today’s strategy frame (where to play, how to win) is based on a scarcity / “fighting against” model, leading to mimicry, waste and only incremental growth at best. Laura Schwieterman, Global Category Head of Innovation at Bayer & Lindsay McCormick, Founder and CEO of Bite will discuss how shifting our perspective to “where to focus,” and “how to serve” leads to creativity, possibility and disruptive growth.
In this session you'll learn:
- How to shift your strategy to be in alignment with markets you need what you offer
- How to disrupt a category without taking a single dime.