LAB: Launching a Gen Z Brand in 2021
Beyond the TikTok dance challenges, side-part bans, and spilt tea on all that is “cheugy,” who is the Gen Z shopper? Join us for an interactive lab exploring strategies for launching a Gen Z brand in 2021. Discover deeper insights about Gen Z, what motivates their buying habits, and why conscious commerce sits at the heart of it all. Through an open dialogue with Klaviyo and YogaClub, you’ll learn email and text message marketing strategies for reaching Gen Z through the right channels, without trying to be the "cool parent." Find out how to resonate with your Gen Z audience and build lifelong customers—because unlike skinny jeans, your brand isn't just a fad.