E-Commerce evolution for brands has been dramatic, in a significant part because of the pandemic-related disruption. The future of eCommerce will be a fight for acquiring and keep customers in a highly competitive digital marketplace that is fighting for user attention and engagement. This talk looks to explore among other things, major market trends relating to eCommerce, business model shifts, the role of partnerships, communities and loyalty. It will provide insights into how Lenovo is approaching its customers as they look to help their customers with best-in-class experiences and capabilities to get the most out of their relationship with us online.

2020 was a year of learning and experimentation. We explore key trends over the last year and the opportunities they provide to build brands. Join Zehra Chatoo of Facebook as she takes us through a presentation that will help you build your brand through the power of community and the increased use of digital media during the age of COVID-19. 

Email remains king! It’s the backbone of all marketing strategies with an off-the-chart ROI. However, inboxes are more crowded than ever before, so if you’re going to send emails, they better be exceptional, eccentric and engaging; take it seriously. With that in mind, join Gavin Laugenie as he looks back on what we learned since 2020, building stronger bonds with our clients, harnessing our data for more relevancy and utilizing commentary channels to make a more significant impact because email marketing isn’t broken. The way you’re using it is.