E-Commerce evolution for brands has been dramatic, in a significant part because of the pandemic-related disruption. The future of eCommerce will be a fight for acquiring and keep customers in a highly competitive digital marketplace that is fighting for user attention and engagement. This talk looks to explore among other things, major market trends relating to eCommerce, business model shifts, the role of partnerships, communities and loyalty. It will provide insights into how Lenovo is approaching its customers as they look to help their customers with best-in-class experiences and capabilities to get the most out of their relationship with us online.
Why eCommerce evolution will require brands to think through a lot more than what they have done in the past | A Lenovo perspective